NEW + BESTSELLERS

The ultimate hydration + heat protection duo. Packed with our signature Amber Bouquet scent and Replenicore-5 to repair split ends and combat breakage, this duo keeps your strands healthy and thriving.

Ditch crunchy creams for The Homecurl curl-defining cream - it hydrates, softens and conditions curls for an all-day touchable body and bounce.

This limited-edition gloss gang is coming through—again—with 10 universal shades in 5 finishes ranging from juicy or shimmered, to hot or icy. Plus, it comes with a pink makeup bag for you to take your gloss to go. Get ready to play and pout the Gloss Bomb way.

This shampoo gently cleanses, flexing its plush, moisturizing lather—making something so everyday, feel so extra.

Don’t sleep on this vanity-worthy soap dish—it keeps your shower clean and makes storing Cocoa Cleans’r a breeze. It’s designed to be drainable to keep your bar soap dry.

Keep things fun with a duo made for effortlessly styling edges on the go. Lock your edges and styles into place with The Controlling Type Hair-Thickening Edge Control Gel, a high hold gel that works overtime to protect + repair. Then smooth baby hairs, swirl strands + swoop edges with the help of The Side Stick 3-in-1 Edge Styling Tool, the most lux’d up, ergonomic styling tool.

Take healthy-looking skin to go with multitasking products clinically tested for all skin tones. Take this travel-size cleanser and toner for a test drive or pack them up forvacay.

The Comeback Kid Instant Damage Repair Treatment penetrates deep into the cortex to provide inside-out repair strengthening fragile curls.

Meet the ultimate edge control gel that lays, smooths and locks hair in place without flaking. Made to tame flyaways, thicken edges and reduce breakage

A professional-grade bond-building hair treatment that penetrates deep into the cortex to provide instant inside-out repair, up to 75% improvement in damage* + up to 72% stronger hair*.

Cut through the buildup with a clarifying shampoo that won’t cloud your judgement. This gentle, color-safe clarifying shampoo gets to the root of it all, easily removing product buildup, excess oil and dirt without stripping your hair. The Clear Thinker helps provide a clean slate for weightless, bouncy styles. Infused with naturally derived Salicylic Acid and fruit-derived Pectins. And it only makes sense that we included our proprietary Replenicore-5 complex to repair splits ends and reduce breakage. Clear your head and start fresh.

A tapered eyeshadow brush custom-cut for applying and blending eyeshadow in the contour and crease area of the eye.

INSTANT SUN-SOAKED GLOW THAT LASTS. BLENDABLE, BUILDABLE, TRANSFER-RESISTANT.GIVE IT TO ME QUICK:A longwear, transfer-resistant bronzing powder in groundbreaking shades, each carefully curated to bring all skin tones to life with an instant sun-soaked glow.TELL ME MORE:Bask in that post-vacay bronze year-round with Sun Stalk’r Instant...

INSTANT SUN-SOAKED GLOW THAT LASTS. BLENDABLE, BUILDABLE, TRANSFER-RESISTANT.GIVE IT TO ME QUICK:A longwear, transfer-resistant bronzing powder in groundbreaking shades, each carefully curated to bring all skin tones to life with an instant sun-soaked glow.TELL ME MORE:Bask in that post-vacay bronze year-round with Sun Stalk’r Instant...

A longwear, transfer-resistant bronzing powder in 8 groundbreaking shades, each carefully curated to bring all skin tones to life with an instant sun-soaked glow.

INSTANT SUN-SOAKED GLOW THAT LASTS. BLENDABLE, BUILDABLE, TRANSFER-RESISTANT.GIVE IT TO ME QUICK:A longwear, transfer-resistant bronzing powder in groundbreaking shades, each carefully curated to bring all skin tones to life with an instant sun-soaked glow.TELL ME MORE:Bask in that post-vacay bronze year-round with Sun Stalk’r Instant...

Shop Fenty Beauty's weightless, longwear liquid lipstick with a soft matte finish—born in a range of head-turning shades that look incredible on all skin tones.

Shop Fenty Beauty's weightless, longwear liquid lipstick with a soft matte finish—born in a range of head-turning shades that look incredible on all skin tones.

Shop Fenty Beauty's weightless, longwear liquid lipstick with a soft matte finish—born in a range of head-turning shades that look incredible on all skin tones.

ONE-STROKE INTENSITY. LONGWEAR MATTE FINISH. UNRIVALED PRECISION WAND.  STRAIGHT UP: A weightless, longwear liquid lipstick with a soft matte finish—born in a range of head-turning shades that look incredible on all skin tones.THE LOWDOWN: Rihanna created a range of 7 head-turning, high-impact shades that look incredible...