NEW + BESTSELLERS New Arrivals

Dull is out, precision is in. The creamy texture you love about Trace'd Out? It stays that way in part thanks to its non-wooden casing that helps prevent dry-out and dragging. This double-barrel sharpener was designed specifically to sharpen the outer casing with ease—without disturbing your liner. Plus, the protective cap brings your lip liner back to its sharpest self—without the mess.

The only trio of washday curlfriends you’ll need for hydrated, defined curls that withstand humidity. The Rich One Moisture Repair Shampoo gently cleanses, flexing its plush, moisturizing lather—making something so everyday, feel so extra. The Richer One Moisture Repair Deep Conditioner is a luxe, extra-rich conditioner that spreads and melts right into dry, damaged hair easily for faster conditioning. And The Homecurl Curl-Defining Cream, an award-winning silicone-free gel-cream that shapes, defines + enhances curls in one step with soft, touchable definition. All loaded with our reparative complex, Replenicore-5, and paired with our signature Amber Bouquet scent, this trio has your back when it comes to keeping your curls in check.

The Mista Hair + Body Fragrance Mist drips you in the head-turning opulence of Fenty Hair’s obsessively loved signature scent, Amber Bouquet. Highly-requested, we bottled lavish notes of amber, lemon and sparkling yuzu that instantly greet you while lily of the valley, freesia and coconut—the heart of the scent—gradually wrap you in luxury. And it lingers with an indulgent, creamy base of musk, vanilla, sandalwood and vetiver that keeps ‘em coming back. Use it as the luxurious finishing touch to your routine and take the vibe of Fenty Hair wherever you go.

The ultimate hydration + heat protection duo. Packed with our signature Amber Bouquet scent and Replenicore-5 to repair split ends and combat breakage, this duo keeps your strands healthy and thriving.

This limited-edition gloss gang is coming through—again—with 10 universal shades in 5 finishes ranging from juicy or shimmered, to hot or icy. Plus, it comes with a pink makeup bag for you to take your gloss to go. Get ready to play and pout the Gloss Bomb way.

Keep things fun with a duo made for effortlessly styling edges on the go. Lock your edges and styles into place with The Controlling Type Hair-Thickening Edge Control Gel, a high hold gel that works overtime to protect + repair. Then smooth baby hairs, swirl strands + swoop edges with the help of The Side Stick 3-in-1 Edge Styling Tool, the most lux’d up, ergonomic styling tool.

Take healthy-looking skin to go with multitasking products clinically tested for all skin tones. Take this travel-size cleanser and toner for a test drive or pack them up forvacay.

Meet your juiced-up multitaskers made to cleanse, tone and hydrate skin with sun protection in an exclusive collector's case. Clinically tested on all skin tones—and designed to put in the work so you don't have to.

Rich Dip Bubble Bath is here to create your own lil' bubble of luxury. These scented sudz blend dense bubbles that boost your bath and fluffy bubbles that float to the top for a luxe, next-level soak. Watch as these luscious, frothy bubbles build into an irresistibly scented foam that'll have you fillin' your bath (and yourself).

Rich Dip Bubble Bath is here to create your own lil' bubble of luxury. These scented sudz blend dense bubbles that boost your bath and fluffy bubbles that float to the top for a luxe, next-level soak. Watch as these luscious, frothy bubbles build into an irresistibly scented foam that'll have you fillin' your bath (and yourself).

Get people talking about ya naturally luscious lips with this next-level clean and cruelty-free lip care: The plush, pudding-like texture coats lips with supercharged moisture, resulting in a smoother, firmer and plumper-looking pout.

Get people talking about ya naturally luscious lips with this next-level clean and cruelty-free lip care: The plush, pudding-like texture coats lips with supercharged moisture, resulting in a smoother, firmer and plumper-looking pout.

An illuminating makeup stick in a comfortable, lightweight formula that finishes any look with a natural-looking, dewy sheen.

Line up and get glossy. Trace’d Out Lip Liner in the bestselling rose mauve shade Riri is teaming up with Gloss Bomb in an all-new holographic purple shade, Grape Splash. This limited-edition duo creates the perfect goes-with-any-outfit lip look to last you all party season long.

Mix and match irresistible scents that transform you with this mini body mist duo in Vanilla Flowers and Hey, Bouquet. The choice is yours: play it one way, then spray it up differently the next day to match your mood and enhance your vibe.

Dip into this limited-edition mini whipped oil body moisturizer duo that instantly doubles skin's hydration and is loaded with nearly 25% rich butters, restorative tropical oils and extracts. Features festive-fave Warm Cinnamon Shimmering and exclusive Naughty Nutmeg to have you smellin' irresistibly delicious.

HELLA BIG, HELLA BOLD, HELLA THICC LASHESSTRAIGHT UP:The ultra-creamy, longwear formula features a tapered brush that coats and loads every lash for an effect that looks outrageous yet feels weightless.THE LOWDOWN:Hella big, hella bold, hella thick lashes that go beyond volume. The full-bodied formula...

Up your holiday lip game with this limited-edition pairing of fam-fave Trace’d Out Lip Liner in Extra Thigh and gotta-have-it Gloss Bomb Six in Fenty Glow. This duo lusciously lines and shines for a tan lip look that knows how to glow.

Your fave gloss crew is back, now with 2 brand-new, limited-edition, Gloss Bomb Stackz and a must-have shimmering holographic peach shade in a bundle set to light up the szn.

Up your gloss ambition with this sparkly gold shade inspired by Mel.