NEW + BESTSELLERS Fenty Minis

The Comeback Kid Instant Damage Repair Treatment penetrates deep into the cortex to provide inside-out repair strengthening fragile curls.

A professional-grade bond-building hair treatment that penetrates deep into the cortex to provide instant inside-out repair, up to 75% improvement in damage* + up to 72% stronger hair*.

Cut through the buildup with a clarifying shampoo that won’t cloud your judgement. This gentle, color-safe clarifying shampoo gets to the root of it all, easily removing product buildup, excess oil and dirt without stripping your hair. The Clear Thinker helps provide a clean slate for weightless, bouncy styles. Infused with naturally derived Salicylic Acid and fruit-derived Pectins. And it only makes sense that we included our proprietary Replenicore-5 complex to repair splits ends and reduce breakage. Clear your head and start fresh.

Shop Fenty Beauty's weightless, longwear liquid lipstick with a soft matte finish—born in a range of head-turning shades that look incredible on all skin tones.

ONE-STROKE INTENSITY. LONGWEAR MATTE FINISH. UNRIVALED PRECISION WAND.  STRAIGHT UP: A weightless, longwear liquid lipstick with a soft matte finish—born in a range of head-turning shades that look incredible on all skin tones.THE LOWDOWN: Rihanna created a range of 7 head-turning, high-impact shades that look incredible...

Shop Fenty Beauty's weightless, longwear liquid lipstick with a soft matte finish—born in a range of head-turning shades to suit all skin tones.

Meet your juiced-up multitaskers made to cleanse, tone and hydrate skin with sun protection in an exclusive collector's case. Clinically tested on all skin tones—and designed to put in the work so you don't have to.

A soft matte, longwear foundation with buildable, medium to full coverage, now in a boundary-breaking range of 50 shades.

AN INSTANT FILTER THAT'S MATTE BUT NEVER FLAT— GET MAX COVERAGE WITHOUT THE WEIGHTSTRAIGHT UP:A soft matte, longwear foundation that features climate-adaptive technology to fight heat, sweat + shine. Stay looking fresh morning or night with this buildable, medium to full coverage formula that...

Shop Fenty Beauty’s Pro Filt’r Instant Retouch Setting Powder: a superfine, weightless loose setting powder curated in 8 sheer shades to extend makeup wear.

Shop Fenty Beauty’s Pro Filt’r Instant Retouch Setting Powder: a superfine, weightless loose setting powder curated in 8 sheer shades to extend makeup wear.

Shop Fenty Beauty’s Pro Filt’r Instant Retouch Setting Powder: a superfine, weightless loose setting powder curated in 8 sheer shades to extend makeup wear.

Shop Fenty Beauty’s Pro Filt’r Instant Retouch Setting Powder: a superfine, weightless loose setting powder curated in 8 sheer shades to extend makeup wear.

Shop Fenty Beauty’s Pro Filt’r Instant Retouch Setting Powder: a superfine, weightless loose setting powder curated in 8 sheer shades to extend makeup wear.

A superfine, weightless loose setting powder curated in sheer shades to perfect and extend makeup wear for that filtered, photo-ready finish on lock.

Shop Fenty Beauty’s Pro Filt’r Instant Retouch Setting Powder: a superfine, weightless loose setting powder curated in 8 sheer shades to extend makeup wear.

Shop Fenty Beauty's Pro Filt'r Instant Retouch Primer that smooths away pores, visibly evens skin tone + texture and instantly absorbs shine.

Shop our ultra blendable, skin-smoothing hydrating longwear foundation. This medium to full coverage foundation has serious staying power, and a natural finish perfect for all skin types.

GIVE IT TO ME QUICK:Easy meets creamy in the ultimate, cream-to-powder contour and highlighter pair. The buildable long wear formula is lightweight, blendable, and loves to be layered. Comes in 5 expertly paired duos. Light: Amber Contour Skinstick + Starstruck Shimmer Skinstick Light Medium:...

GIVE IT TO ME QUICK:Easy meets creamy in the ultimate, cream-to-powder contour and highlighter pair. The buildable long wear formula is lightweight, blendable, and loves to be layered. Comes in 5 expertly paired duos. Light: Amber Contour Skinstick + Starstruck Shimmer Skinstick Light Medium:...